$708.8 million
Cricut reported total revenue of $708.8 million in fiscal year 2025, down 1% from $712.5 million in 2024.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#Crafting and Cutting Machine Statistics 2026: Cricut, Etsy, BLS, Census and NEA Data
70 statistics on crafting and cutting machines, each taken from the original source and linked, with the period it covers: Cricut’s and Etsy’s SEC filings, the Bureau of Labor Statistics, the Census Bureau and the National Endowment for the Arts. Free to cite.
- No ads, no sign-up. Nothing to buy on this page.
- Every number links to its primary source
- Re-checked October 10, 2026
Key numbers
3.09 millionpaid Cricut subscribers at the end of 202594%of Cricut users identify as women (company figure)80%of Etsy sellers identify as women (2024 Seller Census)11.7%of U.S. adults sewed, knitted, crocheted, quilted or wove in the past year (2022)58%of craft and fine artists are self-employed (2025)$20.5 billionin 2025 sales at hobby, toy and game stores
Cutting machines: Cricut
Cricut, Inc. is a public company, so it reports its user and sales numbers to the SEC every quarter. Its filings are the most detailed public figures on home cutting machines. Figures marked as Cricut's research come from the company's own surveys, as reported in those filings.
Cricut’s paid subscribers grew about fivefold from 2019 to 2025
Show the numbers as a table
| Year end | Paid subscribers (thousands) |
|---|---|
| 2019 | 604 |
| 2020 | 1,303 |
| 2021 | 2,037 |
| 2022 | 2,609 |
| 2023 | 2,770 |
| 2024 | 2,959 |
| 2025 | 3,091 |
| 2026-06-30 | 3,103 |
$1.31 billion
Cricut revenue peaked at $1.31 billion in fiscal year 2021, during the COVID-19 pandemic, and has declined each year since.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2021 · Data: 2021#$327.4 million
Cricut earned $327.4 million from its Platform segment (mainly Cricut Access subscriptions and digital content) in fiscal year 2025, up 5% from 2024.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#$381.4 million
Cricut earned $381.4 million from Products (cutting machines plus accessories and materials) in fiscal year 2025, down 5% from 2024.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#$192.4 million
Sales of Cricut connected cutting machines totaled $192.4 million in fiscal year 2025, essentially flat versus 2024.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#$188.9 million
Cricut sold $188.9 million of accessories and materials (vinyl, iron-on, cardstock, tools and more) in fiscal year 2025, down from $257.8 million in 2023.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#5.87 million
Cricut had about 5.87 million Active Users (registered users who used a registered Cricut machine to create a project in the past 365 days) as of December 31, 2025.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#3.70 million
About 3.70 million registered Cricut users used their machine to create a project in the 90 days ending December 31, 2025 (Cricut's "90-Day Engaged Users").
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#3.09 million
Cricut had just over 3.09 million paid subscribers to Cricut Access and Cricut Access Premium as of December 31, 2025, up 4% from a year earlier.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#about 53% (our calculation)
Cricut's 3.09 million paid subscribers were equal to about 53% of its 5.87 million Active Users at the end of 2025 (our calculation from the 10-K; Cricut does not publish this ratio, and subscribers are counted separately from Active Users).
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#$55.77
Cricut generated $55.77 of Platform revenue per Active User in fiscal year 2025, up from $53.12 in 2024.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#94%
94% of Cricut users identify as women, according to the company (as of December 31, 2025).
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#23%
About 23% of Cricut users make projects to sell, according to Cricut's 2025 in-house research.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#53%
53% of Cricut users bought their machine to make personalized gifts, according to Cricut's 2025 in-house research.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#89%
89% of Cricut users made projects for other people rather than themselves, according to Cricut's 2025 in-house research.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#87%
87% of Cricut users say crafting with Cricut gives them a feeling of accomplishment, according to the company's 2025 in-house research.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#37%
37% of new Cricut users bought their machine specifically to make a variety of things, per Cricut's 2025 in-house research.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#35%
In 2025, 35% of new Cricut users first heard about Cricut through friends and family.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#69%
69% of Cricut's 2025 revenue came through online channels and 31% through brick-and-mortar stores, up from 62% online in 2023.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#$169.7 million
Cricut generated $169.7 million of revenue from customers outside North America (the U.S. and Canada, by ship-to address) in fiscal year 2025, about 24% of its total (our calculation from the 10-K).
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#over 700
Cricut had over 700 employees as of December 31, 2025, 185 of whom lived outside the United States.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#1.6 million images
A Cricut Access subscription includes a library of more than 1.6 million images, and costs $9.99 a month or $95.88 a year (as described in the fiscal 2025 10-K).
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#8.9 million
Cricut counted about 8.9 million registered machine users at the end of 2023, the last year it reported this cumulative "Users" figure.
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2023 · Data: 2023#3.10 million
Cricut had 3.10 million paid subscribers as of June 30, 2026, up from 3.01 million a year earlier.
Source: Cricut, Inc. (Form 10-Q), Cricut, Inc. Quarterly Report on Form 10-Q for the quarter ended June 30, 2026 · Data: 2026#5.97 million
Cricut reported 5.97 million Active Users as of June 30, 2026, up from 5.90 million a year earlier.
Source: Cricut, Inc. (Form 10-Q), Cricut, Inc. Quarterly Report on Form 10-Q for the quarter ended June 30, 2026 · Data: 2026#$315.8 million
Cricut revenue for the first half of 2026 was $315.8 million, down 6% from $334.7 million in the first half of 2025.
Source: Cricut, Inc. (Form 10-Q), Cricut, Inc. Quarterly Report on Form 10-Q for the quarter ended June 30, 2026 · Data: 2026#29%
The holiday quarter is Cricut's biggest: the fourth quarter made up 29% of its total revenue in 2025.
Source: Cricut, Inc. (Form 10-Q), Cricut, Inc. Quarterly Report on Form 10-Q for the quarter ended June 30, 2026 · Data: 2025#about 5x (our calculation)
Cricut's paid subscriber base grew about fivefold in six years, from 604,000 at the end of 2019 to 3.09 million at the end of 2025 (our calculation from Cricut's 10-K filings).
Source: Cricut, Inc. (Form 10-K), Cricut, Inc. Annual Report on Form 10-K for fiscal year 2021 · Data: 2019–2025#Cricut’s subscription revenue is rising as product sales fall
Show the numbers as a table
| Fiscal year | Platform ($M) | Connected machines ($M) | Accessories and materials ($M) | Total ($M) |
|---|---|---|---|---|
| 2022 | 278.6 | 252.6 | 355.1 | 886.3 |
| 2023 | 309.0 | 198.3 | 257.8 | 765.1 |
| 2024 | 313.0 | 192.4 | 207.1 | 712.5 |
| 2025 | 327.4 | 192.4 | 188.9 | 708.8 |
Etsy marketplace
Etsy is where many makers sell what they make. These figures are from Etsy's annual report for 2025, including results from Etsy's 2024 Seller Census that the report cites.
$10.5 billion
Shoppers bought $10.5 billion of goods on the Etsy marketplace in 2025, down 4% from 2024.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#86.5 million
The Etsy marketplace had 86.5 million active buyers as of December 31, 2025.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#5.6 million
The Etsy marketplace had 5.6 million active sellers as of December 31, 2025.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#80%
80% of Etsy sellers identify as women, according to Etsy's 2024 Seller Census.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2024#97%
97% of Etsy sellers run their businesses from home, according to Etsy's 2024 Seller Census.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2024#89%
89% of Etsy sellers are businesses of one, according to Etsy's 2024 Seller Census.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2024#29%
29% of Etsy sellers say their creative business is their sole occupation, according to Etsy's 2024 Seller Census.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2024#38%
38% of Etsy sellers use income from their creative business to cover household expenses such as bills, rent and food (2024 Seller Census).
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2024#27%
27% of Etsy sellers live in rural areas, according to Etsy's 2024 Seller Census.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2024#52%
Etsy sellers spend 52% of their business time, on average, making or designing, and the rest on administrative tasks (2024 Seller Census).
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2024#$8.9 billion (85%)
Etsy's six largest categories, which include craft supplies and paper and party supplies, accounted for about $8.9 billion, or 85%, of Etsy marketplace sales in 2025.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#about 30%
Custom or made-to-order items made up about 30% of Etsy marketplace sales in 2025.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#100 million+
There were more than 100 million items for sale on Etsy in 2025.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#74%
74% of Etsy marketplace sales in 2025 came from U.S. buyers.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#about 30%
Etsy estimates that about 30% of adult women in the U.S. and U.K. shopped on Etsy at least once in 2025, versus about 10% of men (17% of all adults).
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#$121
Etsy marketplace active buyers spent an average of $121 each over the 12 months ending December 31, 2025.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#nearly $90 billion
Etsy has generated nearly $90 billion in gross merchandise sales since its founding in Brooklyn just over 20 years ago.
Source: Etsy, Inc. (Form 10-K), Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025 · Data: 2025#Craft and fine artists
The Bureau of Labor Statistics counts craft artists, people who make handmade objects such as pottery, glassware, textiles and woodwork for sale or exhibition. Its wage survey covers only people on a payroll, so most self-employed makers are missing from those counts; the Occupational Outlook Handbook figures include them.
4,580
U.S. employers had 4,580 wage-and-salary jobs for craft artists in May 2025 (self-employed artists are not counted).
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), OEWS May 2025 occupation profile (values read via BLS Public Data API) · Data: May 2025#$46,080
The median annual wage for employed craft artists was $46,080 in May 2025 ($22.15 an hour).
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), OEWS May 2025 occupation profile (values read via BLS Public Data API) · Data: May 2025#$49,740
The average (mean) annual wage for employed craft artists was $49,740 in May 2025 ($23.91 an hour).
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), OEWS May 2025 occupation profile (values read via BLS Public Data API) · Data: May 2025#11,220
There were 11,220 wage-and-salary jobs for fine artists (painters, sculptors and illustrators) in May 2025, with a median annual wage of $55,490.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), OEWS May 2025 occupation profile (values read via BLS Public Data API) · Data: May 2025#197,830
Graphic designers held 197,830 wage-and-salary jobs in May 2025, with a median annual wage of $62,960.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), OEWS May 2025 occupation profile (values read via BLS Public Data API) · Data: May 2025#870 (Texas)
Among states with published estimates, Texas had the most wage-and-salary craft artist jobs in May 2025 (870), followed by Michigan (290), Florida (270) and Pennsylvania (230).
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), OEWS May 2025 occupation profile (values read via BLS Public Data API) · Data: May 2025#53,400
Craft and fine artists held about 53,400 jobs in the U.S. in 2025, including self-employed artists.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Occupational Outlook Handbook: Craft and Fine Artists · Data: 2025#58%
58% of craft and fine artists were self-employed in 2025, according to the Bureau of Labor Statistics.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Occupational Outlook Handbook: Craft and Fine Artists · Data: 2025#$55,290
The median annual wage for craft and fine artists was $55,290 in May 2025.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Occupational Outlook Handbook: Craft and Fine Artists · Data: 2025#-1%
Employment of craft and fine artists is projected to decline 1% from 2025 to 2035, though craft artists specifically are projected to grow 2% (from 11,500 to 11,800 jobs).
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Occupational Outlook Handbook: Craft and Fine Artists · Data: 2025#4,300 a year
About 4,300 job openings for craft and fine artists are projected each year, on average, from 2025 to 2035.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Occupational Outlook Handbook: Craft and Fine Artists · Data: 2025#Craft and hobby retail
Store sales and store counts from the Census Bureau. The “hobby, toy, and game stores” category includes toy and game stores as well as craft chains, so it is broader than crafting alone. County Business Patterns counts only locations with paid employees.
Hobby, toy and game store sales, 2015–2025
Show the numbers as a table
| Year | Sales ($ millions) |
|---|---|
| 2015 | 17,368 |
| 2016 | 17,754 |
| 2017 | 17,435 |
| 2018 | 15,411 |
| 2019 | 14,284 |
| 2020 | 14,401 |
| 2021 | 17,837 |
| 2022 | 17,571 |
| 2023 | 17,516 |
| 2024 | 17,914 |
| 2025 | 20,458 |
$20.5 billion
U.S. hobby, toy, and game stores sold an estimated $20.5 billion in 2025, according to the Census Bureau.
Source: U.S. Census Bureau, Monthly Retail Trade Survey, Estimates of Monthly Retail and Food Services Sales by Kind of Business: 1992-present (mrtssales92-present.xlsx) · Data: 2025#$17.6 billion
U.S. hobby, toy, and game stores had sales of $17.6 billion in 2022, up from $14.4 billion in 2020, according to the Census Bureau's Annual Retail Trade Survey.
Source: U.S. Census Bureau, Annual Retail Trade Survey (ARTS), Estimated Annual Sales of U.S. Retail Firms by Kind of Business: 1992-2022 (ARTS 2022 benchmarked) · Data: 2022#24%
Sales at U.S. hobby, toy, and game stores jumped about 24% from 2020 to 2021, from $14.4 billion to $17.8 billion (our calculation from Census Bureau Annual Retail Trade Survey data).
Source: U.S. Census Bureau, Annual Retail Trade Survey (ARTS), Estimated Annual Sales of U.S. Retail Firms by Kind of Business: 1992-2022 (ARTS 2022 benchmarked) · Data: 2020–2021#8,803
There were 8,803 hobby, toy, and game store locations with paid employees in the U.S. in 2023, employing 104,990 people.
Source: U.S. Census Bureau, County Business Patterns (CBP), County Business Patterns 2023, U.S. national file (cbp23us.txt) · Data: 2023#3,602
There were 3,602 sewing, needlework, and piece goods stores with paid employees in the U.S. in 2023, employing 34,437 people.
Source: U.S. Census Bureau, County Business Patterns (CBP), County Business Patterns 2023, U.S. national file (cbp23us.txt) · Data: 2023#-21%
The number of U.S. sewing, needlework, and piece goods stores with paid employees fell 21% from 2015 to 2023, from 4,558 to 3,602 locations (our calculation from Census Bureau County Business Patterns data).
Source: U.S. Census Bureau, County Business Patterns (CBP), County Business Patterns 2015, U.S. national file (cbp15us.txt) · Data: 2015–2023#$2.55 billion
U.S. hobby, toy, and game stores paid $2.55 billion in annual payroll in 2023.
Source: U.S. Census Bureau, County Business Patterns (CBP), County Business Patterns 2023, U.S. national file (cbp23us.txt) · Data: 2023#Fabric and sewing stores: about one in five locations gone since 2015
Show the numbers as a table
| Year | Sewing/needlework stores | Employees | Hobby/toy/game stores | Employees |
|---|---|---|---|---|
| 2015 | 4,558 | 39,790 | 8,078 | 140,623 |
| 2016 | 4,468 | 39,903 | 8,260 | 136,020 |
| 2017 | 4,079 | 39,181 | 8,539 | 144,320 |
| 2018 | 3,938 | 38,362 | 8,466 | 143,890 |
| 2019 | 3,845 | 38,371 | 7,882 | 108,116 |
| 2020 | 3,667 | 36,739 | 7,794 | 106,203 |
| 2021 | 3,605 | 37,159 | 7,962 | 102,022 |
| 2022 | 3,616 | 34,869 | 8,471 | 107,311 |
| 2023 | 3,602 | 34,437 | 8,803 | 104,990 |
Crafting as a pastime
The National Endowment for the Arts asks a national sample of adults what art they made or took part in during the past year. Its 2022 Survey of Public Participation in the Arts is the latest.
More than one in ten adults sews, knits, crochets or quilts
Show the numbers as a table
| Activity | 2017 (%) | 2020 (%) | 2022 (%) |
|---|---|---|---|
| Weaving, crocheting, quilting, needlepoint, knitting, or sewing | 11.7 | 9.2 | 11.7 |
| Leatherwork, metalwork, or woodwork | 6.6 | 6.5 | 9.0 |
| Pottery, ceramics, or jewelry | 4.1 | 3.6 | 4.4 |
| Other visual art (painting, sculpture, graphic design, digital art) | 13.4 | 8.1 | 10.7 |
52%
More than half (52%) of U.S. adults created and/or performed art in the 12 months ending July 2022, a measure that includes crafts such as sewing, pottery and woodworking.
Source: National Endowment for the Arts, Arts Participation Patterns in 2022: Highlights from the Survey of Public Participation in the Arts · Data: 2022#11.7%
11.7% of U.S. adults did weaving, crocheting, quilting, needlepoint, knitting, or sewing in the 12 months ending July 2022.
Source: National Endowment for the Arts, Arts Participation Patterns in 2022: Highlights from the Survey of Public Participation in the Arts · Data: 2022#9.0%
9.0% of U.S. adults did leatherwork, metalwork, or woodwork in the 12 months ending July 2022, up from 6.6% in 2017.
Source: National Endowment for the Arts, Arts Participation Patterns in 2022: Highlights from the Survey of Public Participation in the Arts · Data: 2022#4.4%
4.4% of U.S. adults created pottery, ceramics, or jewelry in the 12 months ending July 2022.
Source: National Endowment for the Arts, Arts Participation Patterns in 2022: Highlights from the Survey of Public Participation in the Arts · Data: 2022#17.1%
17.1% of U.S. adults went to a crafts fair or visual arts festival in the 12 months ending July 2022, down from 23.8% in 2017.
Source: National Endowment for the Arts, Arts Participation Patterns in 2022: Highlights from the Survey of Public Participation in the Arts · Data: 2022#10.7%
10.7% of U.S. adults created other visual art, such as painting, sculpture, graphic design or digital art, in the 12 months ending July 2022.
Source: National Endowment for the Arts, Arts Participation Patterns in 2022: Highlights from the Survey of Public Participation in the Arts · Data: 2022#4.5%
4.5% of U.S. adults created a performance or work of visual art using a computer or mobile device in the 12 months ending July 2022.
Source: National Endowment for the Arts, Arts Participation Patterns in 2022: Highlights from the Survey of Public Participation in the Arts · Data: 2022#Questions
How many people own a Cricut?
Cricut doesn't report machines sold or owned. Its closest figures: Cricut had about 5.87 million Active Users (registered users who used a registered Cricut machine to create a project in the past 365 days) as of December 31, 2025. About 3.70 million registered Cricut users used their machine to create a project in the 90 days ending December 31, 2025 (Cricut's "90-Day Engaged Users").
How many people craft in the U.S.?
More than half (52%) of U.S. adults created and/or performed art in the 12 months ending July 2022, a measure that includes crafts such as sewing, pottery and woodworking. 11.7% of U.S. adults did weaving, crocheting, quilting, needlepoint, knitting, or sewing in the 12 months ending July 2022.
How much do craft artists earn?
The median annual wage for employed craft artists was $46,080 in May 2025 ($22.15 an hour). The median annual wage for craft and fine artists was $55,290 in May 2025. The first figure covers people on a payroll only; most craft and fine artists are self-employed.
Where do these numbers come from?
Every statistic links to its original source: SEC filings from Cricut and Etsy, the Bureau of Labor Statistics, the Census Bureau and the National Endowment for the Arts. We re-checked every number against its source on October 10, 2026.
How to cite this page
Please cite the original source for any single number (each card links to it), and this page as where you found it. Every statistic has its own link: use the # in a card’s corner, for example cleancutsvg.com/crafting-statistics/#c09.
APA
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MLA
“Crafting and Cutting Machine Statistics.” Clean Cut SVG, 10 Oct. 2026, cleancutsvg.com/crafting-statistics/.
Chicago
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For educators and librarians
No ads, no sign-up, nothing to buy. Free to link, print and share.
- Makerspace proposals. The Cricut, NEA and Etsy sections give sourced numbers for a grant narrative or a budget request for a cutting machine station. Quote the original source linked on each card.
- Business and entrepreneurship classes. Cricut’s shift from machine sales to subscriptions, and Etsy’s seller figures, make a short case study in reading a 10-K.
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Methodology
Primary sources only: SEC filings, federal statistical agencies and the NEA. We don’t use statistics aggregators or paywalled market reports. Company survey results (Cricut’s research, Etsy’s Seller Census) are labeled as the company’s. Where a card says “our calculation,” we did the arithmetic from the published figures.
Each number was read from the source document, then every source was fetched again and each number re-checked on October 10, 2026. Dollar figures are not adjusted for inflation. We update the page after Cricut’s and Etsy’s annual reports (February and March) and new BLS and Census releases.
Last updated: October 10, 2026. Found an error? Email hello@cleancutsvg.com.
Sources
- Cricut, Inc. (Form 10-K). Cricut, Inc. Annual Report on Form 10-K for fiscal year 2025.
- Cricut, Inc. (Form 10-K). Cricut, Inc. Annual Report on Form 10-K for fiscal year 2021.
- Cricut, Inc. (Form 10-K). Cricut, Inc. Annual Report on Form 10-K for fiscal year 2023.
- Cricut, Inc. (Form 10-Q). Cricut, Inc. Quarterly Report on Form 10-Q for the quarter ended June 30, 2026.
- Etsy, Inc. (Form 10-K). Etsy, Inc. Annual Report on Form 10-K for fiscal year 2025.
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS). OEWS May 2025 occupation profile (values read via BLS Public Data API).
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS). OEWS May 2025 occupation profile (values read via BLS Public Data API).
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS). OEWS May 2025 occupation profile (values read via BLS Public Data API).
- U.S. Bureau of Labor Statistics, Occupational Outlook Handbook. Occupational Outlook Handbook: Craft and Fine Artists.
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